Altha means something great

In our day to day lives and daily routines we sometimes tend to forget what truly makes us happy. In October of 2022, I had taken a trip to the south of the Netherlands to a place called Valkenburg, while there I had the wildest awakening. Together with Tashi, the CEO of Altha Affra, we decided that we were done with doing nothing for our future. We both are very happy working a fulltime job at a well-known hotel in Amsterdam, but we wanted more.

That is when we decided that we wanted to put both our skills to better use, our vision for Altha Affra was born. Altha Affra is named after Tashi’s granny whose first name was Altha Gracia, secondly we both love working with people, companies , doing research and making sure that one’s product or brand can be made the best it can be. 

We both want to build a legacy that we can leave behind for our loved ones but more so something that we can be proud of, our mission is to build Altha Affra into a company that is big and strong enough to provide jobs for those around us because we both believe that we all rise together by helping each other climb to the top. The goal is to be growing strong. In 2 years from now we would have already added 3 more colleagues to our team and with the years moving forward that will keep growing. 

Based on Tashi’s  amazing eye for detail and numbers, add my talents for sales and digital design to it and we both become a force to be reckoned with. Having said that, I must be honest, starting your own company is far from a fantasy. Clients are not waiting to line up at your door, nor is it all easy from the start.

We work hard to achieve our goals, we had taken time to make sure everything was in place months before we walked into chambers of commerce to register the company. Even with the day to day struggle of falling ill, Covid making everyone uneasy to trust someone else with the livelihood of their company, investors having a lot more to ask and yet still they turn you down, we still put our best foot forward with Altha Affra. I mean at the end of the day it is not all bad either, meeting new people, learning new things every day, seeing the smile on customers faces when you explain how Altha Affra can make their brand grow or their product most desired. 

Writing this blog was just to give you a little insight to how Altha Affra came to be and make you well aware of finding balance while doing what you love.